Gabriella O’Rourke is a Sales & Marketing specialist focused on transforming the growth capabilities of complex service-oriented organisations.
She has been entrusted by the most senior executives of world-class professional services firms such as KPMG & Grant Thornton to create and execute differentiated go-to market strategies; drawing definitive lines from business strategy to revenue growth, opening new markets and cross selling to existing client relationships.
Gabriella has held progressively senior positions in Sales, Account Management, Marketing and Organisational Change Management, enabling her to bridge the alignment gap between market awareness, demand generation and the delivered client experience.
She has led the development and execution of business plans, tactical campaigns and sales management techniques which have accelerated growth and strengthened her clients’ position in the market with their chosen audience groups.
Example projects
- Researched and developed a business case to support the go-to-market strategy for one of Canada’s fastest growing independently owned and operated wealth management companies
- Transformed key business processes, sales tools, roles & accountabilities and performance metrics related to sales and marketing for one of Canada’s largest Accounting and Management Consulting firms.
- Developed and executed a go to market strategy and year-long issues-based campaign to align disparate sales and marketing stakeholders across the country and successfully cross-sell full-service capabilities for a large Global professional services firm
- Facilitated the design and implementation of an opportunity pipeline toolset to streamline business development activities for a Global accounting and management consulting firm
- Developed an objective decision making tool and support structures for effective proposal management that increased win rates by over 50% for a Global professional services firm
- Designed and led customer service and call centre operations training for one of the UK’s largest retail and business banks
Find Gabriella on Twitter @GabyOrourke
Find Gabriella’s Website @ www.thewallaceeffect.ca
